PodSnips

Tobi Lütke, Shopify

David Senra

42:2343:18· 55s
27
May 27, 2026
TobiEverything is about outcomes. What's the affirmation part though? The affirmation, like, if you tell yourself or write down 100 times something about yourself, that writes it into the neurofrontal cortex at such a deep level that your brain will start reconciling you to that. It just works. I've used that very often to, like, I was terrified of public speaking until I just sat down for, like, a week and every day I spent, like, 10 minutes just writing that I like public speaking. I love public speaking. You wrote that down. I know, yes. Speaker AAnd now you love it. Yeah. TobiLike a week later. And I knew it's not— this works when you know what you're doing, right? Like, you don't even— it's like, it's not like a placebo. It's like, it's actually like you just actively change your frontal cortex in this moment. So I use this often. I sort of write to myself, message in a bottle,
David Senra
Tobi Lütke, Shopify