26:44—27:30· 47s
5
David“I think we will— to preview a minute here, Warren would always say that the, uh, get everybody in trouble in a minute, but, uh, thing he liked about Coke is that the business could be run by a ham sandwich. That, like, you know, it's literally just like, you don't do it. Evidently not. BenI think they were probably just so bored that at least the ham sandwich wouldn't mess with the golden goose. Totally. DavidYou know, to be fair, this is the story is they ran all these blind taste tests and Pepsi had been, you know, making headway and with market share, that delicious lemony weird sweet thing they had going on. They try new flavors and one of them tests really well, people like it better than the old Coke recipe. So they literally pull the old Coke recipe off the shelves and introduce New Coke, and it is an unmitigated”